towards an enhancement of knowledge generation in marketing by contributions from non-western contexts

An investigation into commitment in non-Western industrial marketing relationships

This paper reports an investigation into the antecedents of commitment in non-Western industrial marketing relationships. The authors draw the antecedents from extant literature and posit that commitment is related to trust (integrity and reliability), communication quality, conflict, and similarity (social, ethnic, and economic). It is further argued that trust mediates the effects of communic...

Towards Scalingless Generation of Formal Contexts from an Ontology in a Triple Store

The EU-funded research project CUBIST investigates how Formal Concept Analysis can be applied as a Visual Analytics tool on top of information stored in a Triple Store (TS). This paper provides first steps for utilizing SPARQL in order to generate formal contexts out of the data in the TS, where the emphasis is put on using object-properties between individuals. Thus is complements FcaBedrock, ...

‏‎suppression of coke formation in thermal cracking by coke inhibitors‎‏

‏‎the main purpose of this research was to:1.develop a coking model for thermal cracking of naphtha.2.study coke inhibition methods using different coke inhibitors.developing a coking model in naphtha cracking reactors requires a suitable model of the thermal cracking reactor based on a reliable kinetic model.to obtain reliable results all these models shall be solved simultaneously.for this pu...

Anthropology's Contributions to Marketing

Teachers' Attitudes towards Teaching in Formal vs. Informal ELT Contexts

Up to now, many studies have been done to show the origin of attitudes and their relationships with behaviors or actions. Some of those works have focused on students' attitudes and some have introduced the various contexts of language teaching and learning. These studies were enough to give a new impetus for conducting the present investigation. This paper investigated the teachers' attitudes ...

development and implementation of an optimized control strategy for induction machine in an electric vehicle

in the area of automotive engineering there is a tendency to more electrification of power train. in this work control of an induction machine for the application of electric vehicle is investigated. through the changing operating point of the machine, adapting the rotor magnetization current seems to be useful to increase the machines efficiency. in the literature there are many approaches wh...